About IEDEA

IEDEA, the founder-architect of the Asian Business Leadership Forum (ABLF) Series, is a UAE-based business ideation and strategy agency, specialising in this powerful annual event and collaterals that reflect the power, glory and potential of Asia, through the conduit of the world’s biggest success story - the United Arab Emirates.

The ABLF Series enjoys the confidence, support and patronage of UAE royalty and leaders. Our royal patron H.H. Sheikh Nahayan Mabarak Al Nahayan, Minister of Culture, Youth and Community Development, UAE has steadfastly supported the ABLF with great appreciation for the aims of the ABLF that serve to reinforce the Asian socio-economic landscape. For our unstinting work and belief in the UAE and the vision of its Vice President and Prime Minister of the UAE and Ruler of Dubai, H.H. Sheikh Mohammed bin Rashid Al Maktoum, we have earned the support of the UAE Prime Minister’s Office as an Official Support Partner of the globally renowned Government Summit (2016 edition). We also appreciate deeply, our nomination as Strategic Partner for Dubai Expo 2020 and receive consistent support from H.E. Reem Ebrahim Al Hashimy, Minister of State, and Managing Director of the Dubai Expo 2020 Higher Committee.

The ABLF’s forte to convene the best and brightest of Asia and our targeted and result-oriented outreach, have contributed greatly to strengthening global Asian economic and business ties, opened up new intra-Asia corridors and recognised upcoming leaders who are making a significant difference to Asia’s destiny in the world.